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About Understanding Your Numbers Online Course


Are you ready to really understand your financials?

As a pet care business owner, are you…

  • Confused by your numbers?
  • Unsure how to set-up your accounting system?
  • Ignoring financial reports as they look like Greek?
  • Embarrassed to admit a financial management weakness?

If you answered “yes” to any of these, you’re not alone. Unfortunately, this scenario is very common in our industry. You may not have realized when you opened for business how frequently a business owner wears their financial hat.

But what if, it was different?

What if this is how you felt about financial management instead?

  • Understand clearly how bookkeeping works
  • Comfortable with your accounting system
  • Confident reading your financial reports
  • At ease making business decisions using your financial data

No, this isn’t just a pipe dream. This can be your reality.

My little secret is that accounting, unlike rocket science, is easy to learn.

You might be thinking that you are the one exception and you don’t have time to try.

The truth is, you can’t afford not to. You are losing money from your own paycheck each month you delay understanding accounting and creating your financial system.

But you don’t have to do it alone.


I know where you are because I’ve helped others just like you.

I’ve been teaching financial management to non-financial managers since the early 90’s in the travel, oil and gas and pet industries.

I also know the pet business and how to explain financials in a way that’s easy for you to understand.


Three modules of material consisting of three lessons is made available for you to view at your convenience. The lessons are video presentations of the course content presented in short segments so you master one before moving on to the next concept.

You have a total of three months time to study the lessons and implement the recommended action items.

You decide when to study and implement the material. You can view each lesson as many times as you want during the three-month period of access.

The course content for Understanding Your Numbers includes:

Module 1: The Basics

  • Introduction to Accounting Basics
  • Double Entry Accounting Explained
  • Examples and Resources to Make it Easy

Module 2: Accounting Processes

  • Revenue Management
  • Cost Management and Cash Control
  • Payroll and Owner Pay

Module 3: Reports and Action

  • Balance Sheet and Your Unique Business
  • Profit & Loss and Sales Planning
  • Cash Flow & Business Decision Making

*Note: This course has been awarded 9 CEUs for dog trainers by the Certification Council for Professional Dog Trainers


Included in the course registration fee is a copy of Counting Noses, my eBook that serves as the reference text for the course. In every lesson you will be directed to chapters that provide more detail and examples of the content. You get to keep the book to access and reference after the course.

Counting Noses E-book

You also receive a PDF handout for every lesson and clear action items for applying what you learned to your business. Additionally, bonus videos showing examples of lesson topics in QuickBooks are included in the registration fee.



For this course I have broken my own rules on deep pricing discounts because this is information that every business owner should know. I want to help you gain confidence making important business decisions and eliminate your financial stress.

Register Now